Having an amazing event is only half the work. You also need to make sure people know it exists. Effective marketing can be the difference between a sold-out event and empty seats. Here are our best tips for event marketing.
1. Start Early
One of the most common mistakes is starting marketing too late. Give yourself plenty of time — ideally at least 6-8 weeks before the event for larger events.
The earlier you start, the more momentum you can build. Early bird offers only work if people have time to hear about them and react.
2. Know Your Audience
Before you start marketing, you need to know who you are talking to. Consider:
- Who is your ideal guest?
- Where do they find information about events?
- What motivates them to buy tickets?
- What concerns or barriers do they have?
The better you understand your audience, the more effective your marketing will be.
3. Use Social Media Strategically
Social media is a powerful tool, but it is about using it right:
Create a Facebook event and invite relevant people. Use Facebook groups related to your event theme. Consider paid advertising to reach more people.
Share visually appealing content — behind-the-scenes photos, countdown posts, and testimonials from previous events. Use stories to create urgency.
Perfect for professional events like conferences and networking events. Share valuable content related to your event theme.
4. Email Marketing Still Works
If you have a mailing list, use it! Email often has higher conversion rates than social media. Tips for good email marketing:
- Send a "save the date" early
- Follow up with more detailed information
- Send reminders when the early bird period ends
- Send a final reminder shortly before the event
5. Collaborate with Partners and Influencers
Find local influencers, bloggers, or thought leaders who fit your event. Offer them free access in exchange for coverage. Also collaborate with relevant businesses or organizations that can help spread the word.
6. Use Early Bird and Discount Codes
Offer a discount to those who buy tickets early. It creates urgency and helps finance the marketing. In LINJERUM, you can easily create discount codes with different rules and restrictions.
7. Create FOMO (Fear Of Missing Out)
People are motivated by the fear of missing out. Use this in your marketing:
- Highlight limited seats
- Share testimonials from previous events
- Show who has already bought tickets
- Countdown to sales close or price changes
8. Do Not Forget PR
Local media are often interested in covering events. Send a press release to relevant journalists and offer interviews or behind-the-scenes access.
Measure and Optimize
Use analytics to understand what works. LINJERUM shows you where your purchases come from, so you can focus your efforts on the most effective channels.
Good luck with your next event — and happy marketing!
